MAM has been providing high-quality infant feeding products for over 40 years. Since its founding in 1976, MAM has been focused on innovation, product design and creating products that make parenting easier and more enjoyable. With a mission to support the development of healthy babies, its range includes soothers/ pacifiers, breast pumps, bottles, sterilisers and teethers.

1. Introduction to MAM

MAM is a brand that has been providing innovative and high-quality parenting products for over 40 years. Since its establishment in 1976, MAM has been dedicated to helping parents and their babies with a range of products that are designed to make parenting easier and more enjoyable. The brand was founded in Austria by Peter Röhrig, who was looking for a pacifier that would satisfy his daughter's needs without causing any adverse effects. With the help of a team of experts, Peter developed a pacifier that would become the foundation of MAM's success. Since then, MAM has been expanding its product range, adding bottles, cups, teethers, and other baby products to its portfolio. MAM has become a trusted name in the parenting industry, known for its commitment to safety, design and innovation. The brand's products are now available in over 60 countries, with millions of parents choosing MAM for their baby's needs.

2. The history of MAM

The company was founded in 1976 by Austrian entrepreneur Peter Röhrig, who saw the need for baby products that were functional, practical and stylish. His vision was to create a brand that would become synonymous with quality and innovation, and in doing so brought together a group of paediatricians and designers who wanted to create products that would support the healthy development of babies and make life easier for parents. Their first product was a soother, motivated by its need for his daughter. It was designed with an orthodontic nipple to support the healthy development of babies' jaws and teeth. This product was a huge success and quickly became popular with parents in Austria and beyond. Over the years, MAM has continued to innovate and expand its product line. Today, the company offers a wide range of products, including soothers, baby bottles, sterilisers, teethers and breastfeeding pumps and accessories. All of their products are designed with both babies and parents in mind, with a continued focus on safety, functionality, and style. Over the years the company has won numerous awards for its products, including the prestigious Red Dot Design Award and the Mother & Baby Gold Award. With a rich history of success and innovation, MAM is a brand that parents can trust to provide high-quality products that support the healthy development of their babies.

3. The importance of innovation in MAM’s success

The company has always been dedicated to developing products that make life easier for parents and their little ones. From the very beginning, MAM has been pushing the boundaries of what is possible in the world of baby care. MAM's innovation approach is built on a deep understanding of the needs of parents and babies. They invest in research and development to ensure that they are always at the forefront of the latest technology and trends. This dedication to innovation has led to the creation of many ground-breaking products that have revolutionised the industry. One of MAM's most significant innovations is their patented Skin Soft Teat. This specially designed teat is made from an ultra-soft and skin-friendly material that mimics the feel of a mother's breast. This innovation has been a game-changer for parents who want to breast and bottle-feed their babies but are concerned about nipple confusion. Another example of MAM's innovation is their Anti-Colic Bottle. This bottle features a vented base that helps to regulate air pressure and prevent the build-up of bubbles, which can cause colic in babies. This product has been a lifesaver for many parents struggling with colicky babies. It can also be taken apart and reconfigured in a microwave to self-sterilise. By constantly pushing the boundaries of what is possible, they have been able to develop products that truly make a difference in the lives of parents and babies alike.

4. Understanding your baby's needs

The first step in choosing the right MAM products for your baby is to understand their needs. Every baby is different, and what works for one may not work for another. As a parent, it's important to pay attention to your baby's cues and behaviours to determine what they need and what products will work best for them. For example, if your baby is teething, they may need a teething toy to help soothe their gums. If they are colicky or have reflux, you may need to consider anti-colic bottles that help reduce the amount of air they swallow during feeding. If your baby has sensitive skin, you may need to choose products that are hypoallergenic and fragrance-free. It's also important to consider your baby's age and developmental stage. A newborn will have different needs than a 6-month-old, who will have different needs than a toddler. For example, a newborn may need a smaller, more lightweight pacifier, while a toddler may need a larger, more durable one.

5. Types of MAM products available in the UK

MAM, one of the leading baby infant feeding brands, offers a wide range of products, each designed to cater to the needs of your little one. From soothers to bottles, MAM has it all. Here are some of the types of MAM products available at Baby City: 1. Soothers: MAM offers a variety of soothers in different sizes, shapes, and colours, suitable for newborns up to the age of 18months. They are designed to soothe and comfort your baby, while also supporting healthy oral development. 2. Bottles: MAM bottles are designed to mimic the shape and feel of a mother's breast, making it easier for your baby to transition from breast to bottle. They are also equipped with features such as anti-colic vents, which help reduce colic and reflux. 3. Teethers: MAM teethers are designed to provide relief to your teething baby by massaging their gums and promoting healthy oral development. They come in different shapes and sizes to suit preference. 4. Cups: MAM cups are perfect for transitioning your baby from a bottle to a cup. They come in different shapes and sizes, suitable for different stages of your baby's development. MAM cups are also spill-proof, making them ideal for on-the-go use. 5. Sterilisers: MAM sterilizers are designed to keep your baby's bottles and pacifiers clean and hygienic. They come in different sizes, from compact microwave sterilizers to larger electric sterilisers.

6. Choosing the right MAM bottle for your baby

MAM offers a wide range of bottles, including anti-colic with self-sterilising option. When choosing a MAM bottle, consider your baby's age, feeding style, and any specific needs they may have. For example, if your baby tends to suffer from colic, you may want to consider MAM's Anti-Colic bottle which features a vented base to reduce air intake and prevent colic symptoms. Another important factor to consider is the nipple size and shape. MAM offers different nipple shapes to cater to your baby's natural sucking behaviour. For newborns, MAM's Slow-Flow nipples are recommended as they allow for a gentle flow of milk that mimics breastfeeding. As your baby grows and becomes more efficient at feeding, you can move up to Medium- or Fast-Flow nipples. It's also important to consider the materials used in the MAM bottle. MAM's bottles are made from BPA-free materials, ensuring a safe and healthy experience for your baby. MAM also offers glass bottles for parents who prefer a more eco-friendly option.

7. Selecting the best MAM soother for your little one

MAM soothers are designed for different age ranges, from early arrivals to 18months. It's important to choose a pacifier that is appropriate for your baby's age to ensure they are getting the right baglet size and shield for their ensuring their comfort and effectiveness. MAM soothers are orthodontic and come with varying shields including glow-in-the-dark, which can be helpful for carers who need to find them in the dark. There are also air soothers that provide large holes for air flow, perfect for sensitive skin. Their Pure range launched in 2023, is the brand’s first carbon neutral soother made from bio-renewable materials. The soother button, shield and steriliser box are all made from ISCC PLUS certified Circular PP, which guarantees safety and superior product quality, whilst being kinder to the environment.

8. MAM breastfeeding products

Breastfeeding is one of the most important things a mother can do for her baby, and MAM understands that. That's why they offer a range of breastfeeding products that make breastfeeding easier and more comfortable for both mother and baby. MAM breastfeeding products are designed with a mother's comfort in mind. Their breast pumps are incredibly easy to use, and the soft silicone cushion means that expressing milk won't be a painful or uncomfortable experience. The breast pump is also compact and lightweight, making it easy to use on the go. MAM also offers a range of breastfeeding accessories, including nipple shields and breast pads. Nipple shields are designed to help with latch-on difficulties and sore nipples, while breast pads are essential for absorbing any leakage that might occur. MAM's breastfeeding products are designed to work together, so you can be sure that everything will fit together perfectly. This means that you can easily switch between breastfeeding and bottle feeding, without worrying about compatibility issues.

9. Final thoughts on MAM feeding products for your baby

MAM offers a range of high-quality, multi award winning products that cater to the needs of new-borns and infants. In 2022, MAM became the largest market share holder by units and value in each of the categories of Baby Bottles and Teats, and Soothers, in Great Britain (GfK data). In 2023, the brand launched its first carbon neutral soother, ‘Pure’, that is made of bio renewable material, leading the way in innovation and sustainability. This successful brand is certainly one that has remained true to its founding principles and can be trusted and relied on.

We hope you feel confident about choosing MAM products for your baby's feeding and soothing needs here at Baby City. Their long history of success and innovation in parenting products and dedication to producing high-quality and safe products for babies and toddlers is inspirational. They’re also focused sustainability and committed to reducing their environmental impact and constantly working on developing more eco-friendly products and packaging.