Lansinoh is a leading brand that has been providing high-quality, effective mother and baby feeding products for over 40 years. Founded with its nipple cream, the brand has grown to emcompass a wide range of highly supportive and trusted breast feeding products.

1. Introduction to Lansinoh

The company was founded in 1984 by a breastfeeding mother who was committed to developing products that would make breastfeeding easier for mothers. Today, Lansinoh is an internationally recognised brand that provides a wide range of products for mothers and babies around the world. Lansinoh's commitment to innovation and excellence has been a driving force behind the brand's successful growth. The company has a team of experts that is dedicated to researching and developing new products that meet the changing needs of mothers and babies. Lansinoh's products are designed to be safe, effective, and easy to use, making them a favourite among parents around the world.

2. The founding of Lansinoh

Lansinoh was founded in 1984 by Rasheda Hagen, a nurse and mother who wanted to create a product that would help breastfeeding mothers soothe and heal their sore nipples. Hagen was passionate about helping women and believed that breastfeeding was the best way to nourish a baby. However, she also knew that many mothers struggled with breastfeeding due to sore nipples, which could make the experience painful and discouraging. Hagen began researching natural ingredients that could soothe and heal cracked, sore nipples. She discovered lanolin, a natural substance that is secreted by sheep to protect their wool and skin from the elements. Lanolin is very similar in composition to human skin oil, making it an ideal ingredient for soothing and healing sore nipples. Hagen began experimenting with lanolin, refining the product until she had a formula that was safe, effective, and easy to use. She named her product "HPA Lanolin" (standing for "Hypoallergenic, Pure, and Active") and began selling it to hospitals and breastfeeding clinics in the United States. The response was overwhelmingly positive, and Hagen realized that she had created a product that could help millions of women around the world. She decided to start her own company, which she named "Lansinoh Laboratories." The company's mission was to create innovative products that would support breastfeeding mothers and their babies.
Today, Lansinoh is a leading brand in baby and nursery care, with products sold in over 60 countries around the world. The company remains committed to its founding mission of helping mothers and babies, and continues to innovate and develop new products to meet the changing needs of families everywhere.

3. Lansinoh's entry into baby care industry

Lansinoh Lanolin HPA worked wonders, and quickly gained a loyal following among breastfeeding mothers, who praised its effectiveness and safety. In the years that followed, Lansinoh expanded its product range to include breast pumps, nursing pads, breast milk storage bags, and more. Today, Lansinoh is a leading brand in the baby and nursery care market, trusted by millions of mothers around the world.

4. Lansinoh Lanolin HPA

The medical-grade nipple cream was found to be highly effective at soothing nipple soreness, cracking, and chafing, which are common issues that can arise from breastfeeding. The cream is made from 100% pure lanolin, which is a natural substance that is derived from the wool of sheep, making it safe for both mum and baby, and can be used before and after each feeding. It is also hypoallergenic and does not contain any preservatives, making it safe for even the most sensitive skin. One of the reasons why Lansinoh Lanolin HPA is so popular is because it is very easy to use. You simply apply a small amount of the cream to your nipples after each feeding, and it will quickly absorb into your skin. The product continues to win best product awards across multiple categories including best maternity product, skincare product and breast feeding product in industry awards every year.

5. Lansinoh's contribution to breastfeeding mothers

Breastfeeding is a crucial part of infant care, and Lansinoh has been a leading brand in providing support and solutions to breastfeeding mothers. Lansinoh's commitment to this cause began with the creation of the first-ever nipple cream in the 1980s, which offered relief to mothers experiencing soreness and discomfort during breastfeeding. This cream was a game-changer for breastfeeding mothers, and it quickly became a popular product in the market.
Lansinoh's dedication to improving the lives of breastfeeding mothers did not stop there. The brand continued to innovate and develop products such as breast pumps, nursing pads, breast milk storage bags, and more. These products provided much-needed support to breastfeeding mothers and helped them continue their breastfeeding journey with ease and comfort. The brand has also been actively involved in various initiatives and campaigns to raise awareness about the benefits of breastfeeding and the challenges mothers face during this crucial period. Lansinoh has partnered with various organisations and healthcare providers to ensure that breastfeeding mothers have access to the support and resources they need.
Lansinoh's commitment to supporting and empowering breastfeeding mothers has made it a trusted and reliable brand in the baby and nursery care industry. It continues to innovate and develop products that meet the evolving needs of mothers, making their breastfeeding journey a comfortable and happy one.

7. Technology

Another area of focus is technology. Lansinoh recognises the importance of technology in the modern world and is working to incorporate it into its products and services. The company has already launched a breastfeeding app that provides personalised support and advice to new mothers, and is exploring other ways to integrate technology into its products and services. Lansinoh is committed to providing high-quality, innovative products and services that meet the evolving needs of parents and babies. As the company continues to grow and expand, it will remain focused on its mission to support and empower parents on their journey through parenthood.

8. Lansinoh's recognition and awards

Lansinoh has been recognised for its excellence in baby and nursery care by various organisations and publications over the years. In 2002, it won the Mother & Baby Gold Award in the UK for its Lansinoh HPA Lanolin, and continued to win this award for several consecutive years to date, solidifying its position as a leader in the industry. In 2018, Lansinoh was named the #1 recommended brand for breastfeeding by doctors and pharmacists in the United States, according to a survey conducted by IQVIA. This recognition speaks volumes about the trust that healthcare professionals have in the brand and its products. Lansinoh has also been recognized for its commitment to sustainability. In 2019, the brand won the Eco-Excellence Award for Best Baby Skincare Product for its Lansinoh Organic Nipple Balm. This award recognizes companies that are making a positive impact on the environment and promoting sustainability. These awards and recognitions are a testament to the quality of Lansinoh's products and the brand's dedication to providing the best possible care for babies and mothers.

9. Lansinoh's impact on the industry

The brand has established itself as an advocate of breast feeding, known for its commitment to innovation, high quality, natural ingredients and sustainability in products that support the same. The company's focus on research and development has led to the creation of a range of products that are designed to make breastfeeding and caring for babies as comfortable and easy as possible. One of the key ways in which Lansinoh has impacted the industry is through its commitment to using natural ingredients. The company's products are made with safe, natural ingredients that are gentle on babies' delicate skin. This focus on natural ingredients has helped to establish Lansinoh as a trusted brand among parents who are looking for safe and effective products for their babies. Another way in which Lansinoh has impacted the industry is through its commitment to sustainability. The company is committed to reducing its environmental impact and uses eco-friendly materials and packaging wherever possible. As the company continues to grow and evolve, it will no doubt continue to have a positive impact on the industry and the lives of parents and babies around the world.

10. Lansinoh's journey

In conclusion, the journey of Lansinoh is an inspiring one. From humble beginnings, the company has grown to become a leading brand in baby and nursery care, trusted by parents around the world. The brand's journey has reflected the importance of listening to its customers and understanding their needs, and developing products that truly meet those needs, in this case breastfeeding mothers and their babies. Secondly, investing in research and development has kept the brand relevant to evolving needs and helped it to gain and maintain a competitive edge in the market. The brand through its thorough knowledge, has also provided support and advice to new mothers, helping to build trust in its brand.

Clearly, this is a brand with values and ethics, that's dedicated to supporting breastfeeding Mothers. So select with confidence from Lansinoh's award winning range of high-quality products at Baby City.