Earth-Friendly Baby originated in 1995, by a Father of three, Paul Arthaud, who after failing to seek quality, natural, organic products to apply to his children’s delicate skin, set about creating them himself. His success was met with local enthusiasm and he begun selling the products at school fetes and fairs.

Today the brand is distributed across the world and trusted for its natural ingredients and formulations that are free of artificial fragrances and colours and free of SLS and parabens. The toiletries are made in the UK, have no animal testing, and dermatologically approved for baby sensitive skin. The packaging is also eco friendly.

When it comes to raising a baby, it's important to choose toiletries that not only keep your baby clean, healthy and gentle on their delicate skin, but are also kind to the environment. Earth Friendly Baby toiletries are becoming increasingly popular as more parents recognise the importance of using products that are sustainable, biodegradable, and organic. These products are free from harsh chemicals and synthetic fragrances that can cause irritation and harm to your baby's delicate skin.

The range offers carers a 2 in 1, shampoo and bodywash, in lavender, great for use before bedtime and also chamomile, known for its anti-inflammatory and soothing properties. There's also a choice of baby body lotion and shea butter massage oil, that are ideal to use as part of a bedtime routine. The range is also multi award winning, so parents can be assured of its quality and effectiveness.